Building Your Social Media Brand

Lorilyn talks to Nayo Carter-Gray, EA MBA, and CEO of 1st Step Accounting, about how she went from Twitter avoid-er to accounting influencer. Nayo also shares what she did to get comfortable using video, offers some of her best content strategies, and explains how her firm uses social media to get clients.
A WORD FROM OUR SPONSOR

Thank you to our sponsor, Avalara. Avalara’s award-winning tax automation solutions help accounting practitioners and businesses of all sizes simplify sales tax compliance and with real-time rates, automated returns filing, and more. In October 2021 IDC MarketScape named Avalara a Leader in tax automation in three categories (small and midsize business, enterprise, and VAT).  If you’re considering tax automation, check out Avalara!

HOW TO EARN FREE CPE

In less than 10 minutes, you can earn 1 hour of NASBA-approved accounting CPE after listening to this episode. Download our mobile app, sign up, and look for The Good, The Bad, and The Ugly Accounting channel. Register for the course, complete a short quiz, and get your CPE certificate.

Download the app:

Apple: https://apps.apple.com/us/app/earmark-cpe/id1562599728
Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app

Questions? Need help? Email support@earmarkcpe.com.

Connect with  Nayo Carter-Gray:

LinkedIn
: https://www.linkedin.com/in/nayocartergray/

Learn more about 1st Step Accounting:

Website: http://1ststepaccounting.com


Connect with Lorilyn Wilson :

Twitter: https://twitter.com/LorilynWilson
TikTok: https://www.tiktok.com/@thenotspicyaccountant



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Full transcript available upon request 

Creators and Guests

Lorilyn Wilson, CPA
Host
Lorilyn Wilson, CPA
SMB Tax & Accounting Expert | Honorary Matt
Nayo Carter-Gray, EA
Guest
Nayo Carter-Gray, EA
Virtual Accountant who loves a corny joke, funky glasses, and is passionate about #technology. Host of @TYFVirtual #ForbesTop100MustFollowTaxTwitterAccounts
Building Your Social Media Brand
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